Do you know that around 86.5% of the top Google search results are using AI for content creation? Well, ahrefs conducted an analysis to figure out the AI impact on Google Ranking.
Guess what they found? A very small group of pages around 13.5% don’t have any AI-related content. This means that Google is not against the use of AI content.
Interested in enhancing your SEO results? Want to save time and automate your content creation process with Artificial intelligence?
In this guide, we will discuss AI or chatgpt content, ranking factors by Google, the effects of AI on Google ranking. Moreover, explore Google’s stance and advice on using AI for ranking in Google Search and AI Overviews.
What is AI content?
It is a form of content that is generated by using automation tools or LLM models like Gemini, ChatGPT, DeepMind and more. Artificial Intelligence content is produced in different formats including text, visuals and audio.
From enterprises to small businesses, every domain is investing in the use of automated content creation for marketing purposes. According to 2025 statistics, around 71% of social media images were created with AI.
Moreover, AI content has affected the quality of search engine rankings, leading to the use of more complicated algorithms.
Examples of AI content
Do you know that content generated with AI will cover 99% of the Internet material by the year 2030? Here’s how AI is impacting the online user experience with a range of content:
- AI writing is massively used for creating website copy, articles, blogs, social media posts and captions.
- Marketers use text-based prompts to create images and video content. Examples include infographics, animations, vector art, social media visuals, avatar creation and more.
- Artificial intelligence is used to generate audio files for voiceovers with the help of the text-to-speech function.
What are the major content ranking factors of Google?
Before we discuss the AI impact on Google rankings, let’s figure out the major ranking factors for any content:
Content Quality
Google has always ranked content based on its quality. Use the following questions for analysing the quality of your content:
- Does it answer all the user’s queries related to your main topic?
- Is it backed by facts, statistics and data?
Content Originality
Conduct gap analysis and add personal insights for adding originality and uniqueness in the piece of content.
E.E.A.T
It is a content ranking guideline used by Google search raters. The quality analysts ensure that your content follows the four rules including expertise, experience, authoritativeness and trustworthiness. Use credible knowledge, references and resources for optimising content for E.E.A.T.
User Experience
You can enhance the user experience by enhancing the readability of your work. Moreover, ensure that your website or platform is easy-to-navigate for the user.
Content Relevance
Google prefers content that is optimised for SEO and has maximum relevancy. Incorporate the use of secondary and latent semantic keywords for better ranking.
Does AI affect Google Ranking?
Yes, if the AI content is considered as slop and doesn’t have qualities like relevancy, originality and usefulness. However, the use of AI for content generation isn’t banned by Google.
Let’s explore the stance of Google on the use of AI content.
Google AI Content Policy
The AI impact on Google ranking can be impressive if creators focus on generating high-quality content. According to the Google AI content policy, the platform emphasized on content quality over production.
Moreover, the policy also states that the platform rewards every piece of content that is created for the audience. However, Google also shared that they penalise AI content that is generated to manipulate the search rankings.
The platform states, “Using automation—including AI—to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies.”
Moreover, they also shared that they use SpamBrain to detect and remove spam-based content including thin content or AI slop.
It advised AI content creators to follow E.E.A.T guidelines and produce helpful content for their target audience.
Optimise Generative AI content
Want to increase the positive impact of generative AI content on your Google search rankings? Follow Google’s guidelines:
- Use generative AI for content structure and research.
- Always focus on content relevancy, accuracy and quality.
- Use metadata and meta tags for providing information on the production of content.
What is Google’s AI Overview?
Google AI overview was initially released in 2023 as Search generative experience (SGE). However, it was rebranded and launched in the US as AI Overview in the year 2024. Moreover, the AI Search or AI overview is supported by the company’s LLM, Gemini.
You can imagine the AI impact on Google rankings and the company’s original stance on automated content. The company is using artificial intelligence itself for evolving the user experience.
According to ahrefs, clicks have dropped by 34.5% after the launch of Google AI Overview. Moreover, research also states that young internet users rely on AI search results more than old users.
How does Google’s AI search feature work?
The AI search feature by Google uses a technology known as retrieval-augmented generation. According to this technology, the AI algorithms actively train themselves with the help of new data on the web.
Here’s how the Google AI search ranks a piece of content:
- A user searched for something on Google search engine.
- The language learning model understands the purpose of a user query by analysing user intent.
- The system then combines the information from the web, index and other users’ behaviour.
Gemini utilises all the gathered information into a relevant and summarized reply. - Moreover, the answers in Google overview are presented with citations of actual content sources.
This is the entire process of the Google system in presenting AI search results. However, since the feature is in its early stages, it will be iterated in the future according to feedback.
How to rank higher on AI search?
Google released a guideline for content creators for ranking in the AI mode on 21st May 2025. The platform highly stressed on the significance of creating valuable content for the website visitors.
Here’s a list of effective advice on creating content that can be ranked in AI Overview:
Create Valuable Content
According to Google, the top ranked content on the search engine is helpful and engaging for its audience. If your content is original and unique, it will automatically rank in the AI search results and traditional results.
Enhance Page Experience
It is important to ensure the readability and navigation of your website to reduce audience repulsion. Good page experience can be achieved by working on technical SEO for websites.
Use Structured Data
Google also emphasized on the use of structured data to make your content readable by the search engine algorithms. For creators who’re already using structured data ensure its validity by using it in your content.
Make your Content Accessible
Google uses Googlebot to find, crawl, index and eventually rank your content, be it human or AI-generated. It is important to ensure that your content meets the technical requirements of the platform.
Edit Preview Controls
Google offers content preview controls like no snippet, max-snippet and data-nosnipet to display content in traditional and AI search results. However, make sure to avoid restricting permissions to rank in AI Overview.
Use Multiple Content Formats
Google’s AI allows users to search content beyond text with the help of Google image search. Ensure the use of high-quality imagery and videos along with text-based content on your websites.
Focus on User Intent
Lastly, the platform suggested evolving your content creation process according to the user intent. They provided an example of the traditional Google text-based results replacement with multi-model results including images, videos and more.
How to use AI content for enhanced Google ranking?
Want to rank higher in Google searches with the help of content generated with AI? Regardless of the format of your automated content, always ensure the following things:
Focus on your Target Audience
We’ve stressed on this particular element from the start and it’s not enough. It is significant to focus on the primary reason for creating content. Writers or creators stress on keyword optimisation and search engine optimisation more than what their audience wants.
If you want to take advantage of AI writing or content, understand the end results of your creation. You’re making it for a specific user and if the user doesn’t get any benefit, then it has failed. Reverse engineer the entire process according to your target audience for better google ranking.
Enhance the Quality over Quantity
Quality matters more than Quantity. We’ve heard this phrase endless times but still forgets it when it comes to content creation. It is important to ensure the quality of your content when you’re using AI.
We’ve seen a massive trend of thin content or AI slop trending after the launch of generative AI models. However, when it comes to Google, it prefers high-quality content when the search rankings are concerned.
Moreover, it is difficult to achieve quantity along with high-quality for content creation while using AI. The formula for achieving SEO optimisation and higher Google ranking with AI-based content is its quality.
The best method for enhancing content quality is the use of topic coverage, facts, statistics, data and keyword optimisation.
Avoid unnecessary Keyword Stuffing
The negative impact of AI on content creation like articles, blogs or social media scripts is the use of over optimisation. The generative AI or NLP models used for content creation overly optimise written content resulting in keyword stuffing.
Ensure that your written content is structured properly and has a smooth flow with natural keyword optimisation. Avoid over-reliance on AI technology during content creation for enhanced Google search rankings.
Focus on Human Insights
Even when you’re using artificial intelligence for your content creation, focus on enhancing it with human insights. It is important to add personal anecdotes, recommendations, how-to guides or more for ranking better.
AI models and tools can give you a structure or ideally a first draft, polishing it depends on human expertise. Moreover, according to statistics, AI is used for brainstorming, outlining and enhancing content.
Around 75.7% people use AI for getting ideas, according to ahrefs report.
Avoid AI Hallucinations
AI hallucinations are mistakes committed by the AI technology due to AI bias, mispredictions and lack of effective model training. Writers, marketers or content creators always commit this mistake of trusting AI results completely.
Most of the time, AI-generated content gets flagged or penalised by Google due to lack of fact-checking. It is important for creators to ensure the accuracy of their content to follow the E.E.A.T guidelines.
Moreover, creators from the YMYL (your money or your life) niche need to focus on avoiding AI hallucinations. Google strictly penalises content that leads to financial or health loss.
Focus on using Efficient AI tools
Small businesses, writers or content creators can rank better on Google search results by using effective AI tools. However, there’s a range of AI tools in the market but not every tool delivers results.
Focus on the following while considering AI tools to increase your Google ranking:
- Efficiency: Search and consider AI tools that can automate your content creation workflow.
- SEO: If you’re considering a tool for AI writing, then focus on those that provide SEO-rich content. Invest in AI tools that can focus on providing features like keyword analysis, competitor insights, keyword trends and more.
- Customisation: Always consider customisation for quality, tone and content type while selecting AI writing tools.
Learn more about the best AI tools for small businesses.
Use AI Detection Tools
If you’re using AI for creating written content, ensure originality by using AI text detection tools. Moreover, the content with effective AI usage ranks better on Google Search.
AI detection tools analyse a piece of written content to find patterns that can separate AI-generated content from human-generated.
Most AI detection tools follow these two concepts for predicting the originality of a piece of content:
- Burstiness: It involves the difference and variety in sentence length or structure. AI writing lacks the element of burstiness with sentences of similar length. Content that is written by humans has a high level of burstiness due to the use of passive voice.
- Perplexity: AI detection tools scan a piece of content to analyse content unpredictability. Human-written content has a high level of unpredictability while AI writing is predictable.
Utilise the following AI detectors to enhance your Google ranking:
- Monica: The AI detector by Monica detects content from a range of AI models. Moreover, it also offers a text humanizer. The tool can be purchased for $8.3 on a monthly basis.
- GPTZero: It is among the most effective AI detectors for individual content creators and small teams. The tool detects AI probability free for around 10,000 words in a month. It can be purchased for $10 for advanced AI detection.
- Winston: The Winston AI detection tool is user-friendly and detects AI content in text as well as images. It offers plagiarism checking services and cost around $29 in a month.
- Originality.AI: It is an AI detection tool that can predict AI probability in content with a 99% accuracy. It also offers services for plagiarism detection and analysis of readability. The tool can be purchased for a $19.95 monthly package.
Avoid the negative AI impact on Google Rankings
AI content can also pose certain limitations and decrease Google rankings. However, creators should focus on the following rules for avoiding low search ranking:
Don’t rely on AI content entirely
Over-reliance on AI tools for content creation can result in lack of depth, nuance and uniqueness. Moreover, human insight is required to avoid the use of thin content.
Always edit the AI content
Using AI-generated content without any humanisation or editing is harmful for a website’s search rankings. You can enhance website impressions with AI, but human creativity is necessary for customer acquisition.
Align AI content with Google’s policy
Lastly, the best way to reduce the negative AI impact on Google ranking is to keep the content aligned with their policy. Focus on topic coverage, relevance, high-volume keywords and E.E.A.T guidelines.
Frequently Asked Questions
Q. Does Google rank AI content lower?
No, according to the Google AI content policy the AI content isn’t penalised until it fulfils the purpose of being helpful. It should follow the E.E.A.T policy and must be original for getting ranked on Google Search.
Q. Can AI content improve my SEO?
Yes, AI content can positively impact your Google ranking and SEO results, if you focus on the following:
- Conduct thorough keyword research.
- Humanise the AI content by editing it.
- Add statistics, visuals, insights and facts.
- Optimise content with latent semantic keywords (LSI)
Use AI to create content layouts, title and meta descriptions.
